There are so many issues you see on the internet and social media especially that have people caring about that they probably shouldn’t, or don’t really at all. Welcome to the right wing media machine, which has been humming at an epic pace since Covid, in my opinion.

Perhaps too little too late here, but it is refreshing to see NYT look at “how” and “why” the Sweeney jeans ad took off so suddenly…and. It because of progressive or leftist anything. It starts and is fueled by the right.

If Fox News was one of the great 20th century purveyors of turning outrage into action, social media has perfected that strategy here in the 21st.

www.nytimes.com/2025/08/0…